We can safely say that podcasts are not simply a fad. Podcasts have a much longer and richer history than many of us may think. In general, we associate podcasts with the introduction of the iPod and the smartphone revolution that took hold in the 2000’s. In truth, audioblogs are the 1980’s precursor to the format we enjoy today. Even with a history stretching forty years, podcasts are just now taking off.
Blue Ocean Opportunities
So we are all on the same page, a blue ocean refers to a space that has yet to become cluttered. Think of marketing and marketing agencies. They operate in a red ocean space, one that is highly competitive and very cluttered with many people and companies doing the same things and competing for the same clients.
With only 2 million active podcasts today there is an enormous amount of room for growth. To put podcasts in perspective, there are 1.7 billion websites and 600 million blogs on the web today. Those would be two red ocean spaces.
The Winning Formula
This podcast is about topic X, to help listener X, do, become, or understand X.It’s not complex. You are solving for ‘X’ to deliver to your audience great content that fulfills a purpose.
Find Your Platforms
Spotify, Apple Podcasts, Pandora, Amazon Music… the list goes on and on. There are a huge number of platforms for you to publish your podcast. This is why you need a hosting service. Without, you’ll be forced to manually add your podcast to each of these platforms one by one, for each episode you release.
For those of you who produce your podcast with us here at Pod Ops, you know we take advantage of Buzzsprout as a platform and source out every episode to a huge number of platforms to help you achieve maximum listener reach.
Distribute To The Masses
Last, but not least, is to promote your podcast with your existing email, social and SMS audiences. When you launch a podcast, you are creating a more intimate and connected piece of content to you and your company, if you are a company. This is a whole new way to engage your followers and readers.
By adding visual soundbites to your emails, you can drive additional listeners and help turn a static story in your email into a multi-part conversation.
Podcasts are the next logical step forward when you are planning a way to engage your audience that goes beyond simple text and images. This is truly an opportunity to let your voice and story be heard.
We offer full service production services for podcasts of any length. If you’re interested in a free consultation, please reach out.