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How to Become a Thought Leader: 6 Ways to Get Noticed

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July 28, 2022
Thinking about becoming a thought leader? Great! Thought leaders are those individuals who are so well-regarded, they become the go-to resource for others regarding their area of expertise. In other words, not just anyone can be a thought leader. You have to be someone people want to listen to, trust, and return to again and again. This is no easy feat; there’s a reason so few people have achieved this status. But you know what they say: where there is a will, there is a way. If you’re willing to work hard and put in the time, you can become a thought leader too. Here are six tips on how you can do it.

Develop expertise in your field

There’s no getting around it: you have to have a certain level of expertise in your field before you can call yourself a thought leader. If you don’t have the level of expertise you need, you’ll never be able to provide the insights, tools, and advice that thought leaders do. Take the time to build up your expertise, no matter how long it takes. You don’t have to have expertise in every area. You can build expertise in one key area and work on becoming an expert in a few others at the same time. The key is to identify the areas where you have the most knowledge, and then focus on developing that knowledge even further.

Write blog posts

You don’t have to be a thought leader to write blog posts; a lot of people do it. But if you really want to get noticed and build your reputation as a thought leader, you need to be writing blog posts that are above and beyond what other people are producing. Your posts should be highly informative, thought-provoking, and practical enough for readers to be able to put them into action. Doing this consistently will help you develop expertise in your field, grow your reputation as a thought leader, and gain authority in your industry. The more blog posts you write, the more readers will come to your site, and the more they’ll come to expect from you. And once you’ve written a few posts, you can use them as the foundation for creating your own books down the line.

Speak at events

The best way to become known as a thought leader in your field is to actually speak in your field. If you’re passionate about what you do, you’ll already feel inclined to discuss your field of expertise with everyone you come into contact with. But you need to channel that passion and energy in a more purposeful direction. If there are reputable conferences or events in your industry, try to get yourself on the speaker’s list. Focus on speaking at events where you can really make an impact, and where other well-known thought leaders will be present. If you can get a few speaking engagements under your belt, you’ll be able to spread the word about your expertise a lot more effectively than you could if you were still speaking only to people in your office.

Write a Book

This is perhaps the ultimate way to build your reputation as a thought leader. Think of all the thought leaders you look up to and admire right now; the vast majority of them have written at least one book. So if you want to join their ranks, the first thing you have to do is decide what your book will be about. Write a book that breaks new ground in your industry. You don’t have to write the next Harry Potter or Fifty Shades of Grey, but you do need to write something that has never been done before. Once you have your book written, make sure you’re marketing it as effectively as possible. Get your book listed on Amazon, and make it as easy as possible for readers to find it. Get your book reviewed by reputable publications, and ask your biggest fans to leave reviews for you too.

Podcast

If you’re a natural-born writer and don’t feel comfortable speaking in public, consider creating a podcast instead. Podcasts are a great way to build your reputation, and they’re an even better way to get your name out there. You can start by interviewing the people you admire and want to learn from, like thought leaders, experts and authors in your industry. Keep that content fresh and interesting by mixing in personal stories and experiences, and before you know it, you’ll be building a loyal following that can’t wait for each new podcast episode to come out. If you want to build even greater authority and reputation, try to get your podcast listed on platforms like iTunes and Spotify. This will make it easier for people to find your podcast, and it will bring you a whole lot more listeners.

Ask for testimonials from clients

Another great way to build your authority and reputation as a thought leader is to ask your clients for testimonials. This is something that’s often done after a client has completed a project or a service, but that doesn’t mean you can’t do it before. You may be surprised by how many clients are willing to give you a testimonial before they’ve even received the finished product, or before they’ve ever even worked with you. When clients are feeling happy and satisfied, they’re more likely to want to share their experience with others. And if you’re their go-to resource or expert in your field, they may be especially keen to share their thoughts with other people.

Becoming a thought leader is no easy task. It requires a lot of hard work and dedication. You have to develop expertise in your field and become an expert in your field. You have to write blog posts, speak at events, write a book, podcasts, and ask for testimonials from clients. All of these will help you become a thought leader. If you’re looking for a great way to be interviewed as a thought leader check out the PodOps app to get booked on your first podcast.

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