The internet has created a world crowded with Veruca Salt’s with an “I want it now!” attitude. I am one of them. In a world full of technology and free resources, it should be easy for companies to make information on their website instantly accessible with the most up to date information. I think you can all see where I’m going with this. One of my pet peeves exacerbated by the days of quarantine and lockdowns is trying to find out what is open and when. I was living in Puerto Rico for part of the pandemic. I thought they would be less restrictive; the reality check for this was apparent when there was an island-wide curfew at 7 pm every night. Most places weren’t open, except for a few bars, restaurants, and grocery stores. They weren’t allowing anyone to go to the beach unless you were exercising, so my tan wasn’t happening.
Long Story Short
Like everyone in 2020, there were some adjustments groceries delivered once a week, and we ventured out only on the weekends with face masks on since they were required even when you were outside. There were many adventures during the pandemic as I don’t drive in Puerto Rico. Hence, I was on foot. We’d walk to a restaurant, which typically was around a mile to two miles away, which isn’t bad unless you looked up the website, and they stated they were open, and when you arrived, they were closed. This caused frustration at times, so we adjusted our strategy; we started looking at Facebook to see if places had posted the hours for that day or if they posted photos of food, then we knew it was open. While this worked most of the time, sometimes Facebook still didn’t have the most accurate information, which can be very irritating for customers wanting to come in and give you their business.
When I arrived back in the states, I thought it would be a whole new ball game. I was excited to use websites with accurate information so that I could make my dinner plans. I was surprised when I started to run into the same issues; to say I was disappointed would be an understatement. The bottom line is, why isn’t anyone updating their website with current information? I know you need the business, and this is a big turn off to your customers. If figuring out something as simple as your business hours turns into an algebra equation, I’m out. This is a standard business practice people need to know when you are open and to what extent. The pandemic has brought some additional information that should be listed on your website. I am going to help you out.
At a minimum, you need to address the following on your website for your customers:
- Are Face Coverings required?
- Do you provide facemask for anyone who does not have one?
- When are you open?
- Let the customer know if you have limited hours.
- Split hours open for lunch 1-2 closed for sanitation 3-5 open for dinner 530- 9
- Closed every other day
- Any other abnormal changes to your hours of operation
- Offering dine-in/takeout/delivery for restaurants and curbside pick up for retailers
- Reservations required?
- List wait times on your website; this will allow your customers to plan and make the experience less frustrating.
- How are you keeping them safe?
- Sanitization with a unique cleanser
- Social distancing
- Capacity restrictions
- Hand sanitizer provided upon entrance
- Temperature checks
The Wrap Up
Having a good experience on your website is vital to your customer. According to Hook Agency, 88% of online consumers are less likely to return to a site after a bad experience. This stat should motivate you to create the best experience you can for your customers to have them coming back time and time again. If you need assistance on making your site easier to update, reach out to team Digitiv for a consultation, we’d love to help!