The QR code system, or quick response code system, was invented in 1994 by Masahiro Hara. Even though QR codes have been in use for many years, it’s only now we are seeing mass adoption in the US and UK.
According to a survey conducted by Statista.com in September 2020; 18.8% of consumers in the US and UK strongly agreed that they had noticed an increase of QR codes. A steady increase since the beginning of COVID-19 shelter-in-place orders in March 2020. See chart below
With restrictions preventing indoor dining and social distance requirements, QR codes offer restaurants and retail businesses a way to provide customers information safely. This includes, but isn’t limited to: digital menus, payment options, store information, recipe tips, and more. In fact, people surveyed expressed their growing comfort around the use of these codes in restaurants, retail, medical and even financial institutions. It’s likely you’ve noticed these square codes popping up in television programing, on restaurant tables and in store windows. And, with every new code, comes a new way to customize. Stores are injecting their logos, colors and brand flare into a small space to leave a lasting impression.
Getting started if you’re new to this topic is simple. In the video above, we walk through QR.io. What’s great is that this tool allows you to brand codes with your logo, as well as adjust the colors, shapes. And if you love data, there is an option to track the number of scans of each code.
Now is a great time to take a few minutes and learn how to put QR codes to work for you. Lastly, you can also use heat maps to see how well you are engaging users. See our heat map video here.