If you own a business, especially a small business, you need to be able to multitask like a mother f**ker. That’s just how it goes. To help you out, here are some quick wins for small business owners who also run their own marketing efforts.
Grow Your YouTube Subscribers
This one is super easy. When you are sharing your YouTube Channel URL add “?sub_confirmation=1” to the end of the URL and a pop up will appear to prompt visitors to subscribe.
Improve On-Page SEO
One of the easiest and fastest ways to give your website some love and boost your traffic is to fix broken links, funky glitches and out of date content.
Address the following common issues:
- Make sure all pages have titles and meta descriptions
- Make sure all pages have H1 tags
- Check for any 404 errors or pages that have broken links
- Check that the main images have alt tags and include keywords
- Double check for keyword optimization
Add a Simple Chat Bot
Your customers have questions and people like answers – NOW! Adding a chat bot, such as Facebook Messenger to your website, with built in questions and answers is one way to have on-demand customer service available at all times. Of course, these chat bots aren’t perfect and you’re still going to have to interact with people on some questions. That’s just how it goes.
Repurpose Old Content
Maybe you’ve been too busy to write a new blog and your website’s traffic is suffering. Scroll through your old blogs. Is there something from a year or two back that is still relevant? Is there something you can make a minor tweak to and re-share? You can utilize existing content across social as a reminder of the great content you offer.
Be sure to at least use a new thumbnail when sharing on social to ensure this isn’t an exact replica of what was originally promoted.
Quick Wins for Long-term Impact
Quick wins are not going to change your website traffic over night. However, they are an effective way to ensure you are making forward moving progress. The impact is felt down the road as you begin to see the boost in traffic from improved SEO rankings, the happy reviews from satisfied customers, and mentions on social media due to your wealth of knowledge.
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