The Joe Rogan Experience
Spotify started by obtaining the exclusive rights to the Joe Rogan Experience gaining 11 million listeners to their platform on Joe Rogan’s podcast alone. Joe Rogan is the most successful podcast and has diverse guests, making the audience very diverse, and one Spotify can monetize.
Spotify purchased anchor in 2019; this allows them to compete in the market on another level since they now own a platform that incorporates a suite of tools, making it an all-in-one platform for podcasters. To view the complete list of features, check it out here.
It is one of the top platforms for analytics. It allows podcasters to understand their audience and also helps them to show advertisers their value within the market. If you haven’t signed up for Chartable and have a podcast, it’s worth all the insight it provides!
Podsights provides reporting in real-time across hosting providers to help advertisers understand how their campaigns are performing and the number of households they are reaching. You can check out the platform here.
Spotify investing in technology, content, and analytics will make it the leading podcast streaming service. They are making it more and more appealing for podcasters to stream their show on Spotify and offer exclusive content there. Spotify is working on a subscription model for podcasters to ensure they get paid for their content. Will Spotify limit the tools and offer them exclusively on their platform like they did the Joe Rogan Podcast? Only time will tell.
If you’re thinking about starting a podcast and don’t know where to start, reach out to us! We would love to help guide you through this process,